Content Management marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. We work with our clients to recommend a content management system (CMS) that makes it easy to add new pages or posts and avoid complicated web programming.
We conduct in-depth research of your industry and your unique audience to uncover their interests and any pain points they may be experiencing, We create a social strategy for promoting your content, focusing on where your audience spends its time. What good is great content if the right people never discover it?
A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.), be employed at any and all stages of the buying process, from attention-oriented strategies to retention and loyalty strategies, and include multiple buying groups. Content marketing is comparable to what media companies do as their core business, except that in place of paid content or sponsorship as a measure of success, brands define success by ultimately selling more products or services.